Lana Del Rey's Campaign for H&M
by thelondonchatter on August 20th, 2012
I mentioned here that Lana Del Rey was to be the new face of H&M’s A/W’12 campaign and I can now reveal the results.
The 10-page lookbook, photographed by Inez van Lamsweerde and Vinoodh Matadin, show the singer modeling H&M’s latest collection looking like a melancholic, dainty doll from a 1960’s film noir, with back-combed hair, dark winged eyeliner, trademark pouty lips. The collection is made up primarily of pastel colours but they are given a harder edge when mixed with charcoal greys and burgundy staples. I particularly like the abstract, printed pieces Lana wears, the velvet heels, chandelier earrings and adorable little bows in her hair.
Lana has recorded a cover of ‘Blue Velvet’ for H&M that will be released on September 19. While we wait on the release I am still loving the remix of Lana’s ‘Blue Jeans.’
Posted in Fashion, Music, Shopping Tagged with Inez van Lamsweerde, Vinoodh Matadin, Lana Del Rey, Lana Del Rey Look Book, Lana Del Rey Campaign, H&M, Hennes & Maurtiz, The London Chatter, Blue Jeans, Blue Velvet, Blue Jeans Remix, Blue Jeans House Remix, Chandelier Earrings, Earrings, A/W'12, Autumn/Winter, Autumn Winter Campaign, Film Noir
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