Next month Stella McCartney launches 'Stella' - a more affordable, everyday lingerie. Aiming to be both practical and pretty, the underwear is said to offer a ‘nearly nude wearing experience’ available in five key bra shapes: Moulded Underwire, Balconnet, Plunge, Strapless and Supernatural.
The fabrics used in the new mid-range line will consist of recycled materials; french lace, eco-friendly fabrics and printed silks, with the bra straps made from recycled metal.
“Well-made lingerie is key,” says Stella McCartney, “feeling constricted by one’s underwear just isn’t my thing... It has to fit, function and do its job first and foremost.”
Available in August from Matches, Selfridges and Harrods.