Ditte Reffstrup, the creative director of Danish label Gianni (founded in 2000 and launched in the UK last year) has revealed that the label is inspired by four style icons in particular; Audrey Hepburn in ‘Funny Face,’ Jean Seberg in ‘A Bout De Souffle,’ Vanessa Paradis in ‘Be My Baby’ and Kristen Dunst in ‘The Virgin Suicides.’ Ok, you have my attention…
"That's a lot of different influences all in one, but it's what makes it fun to work with," says Ditte Reffstrup "It's also what makes it possible to dress in Ganni from top to bottom without looking like you're only wearing one label.”
Ditte Reffstrup explains that the Gianni look aims at mixing “the best of past icons but tweaked for the modern everyday girls of today,” and the result is simple femininity; floral skirts, slouchy jumpers, well cut trenches paired and Parisian stripey tops...
Gianni will launch a standalone shop in London later this year.