I’ve been asked about my thoughts on Black Friday so much today and honestly, I feel it would be remiss of me, despite the threat of increased carbon emissions this weekend, to tell people to boycott it, considering I am in the lucky position to enjoy various discounts/loans throughout the year from my relationships within the fashion industry. I’m also aware that Christmas time can be expensive, not everyone can afford the wardrobes/beauty products/home wear they wish for at full price, and generous sales at this time can be insanely helpful. What I would encourage, however, is a level of Conscious Consumerism, where we all make really considered purchases, in spite of the excessive amount of enticing deals, to avoid buying unnecessary items destined for landfill. SO... My advice?
Make a list of what you actually need. For Christmas in particular, I find jewellery discounts to be the most helpful (Monica Vinader and Missoma are two old, firm faves of mine) but try and not deviate off track and make impulse purchases. In the moment, it's so easy to feel seduced by all the deals, so ask yourself two questions;
Will I use this item more than 30 times?
Would I be buying this if it weren't on sale?
And, if your answer is no, pop it back.
2. If there is an expensive, investment (*the key word here) item you have been waiting to buy (a television, a new duvet, or in my case, a new camera) then this is of course, a great opportunity to enjoy a discount.
3. This could also be a great to time of year to try sustainable brands, which can be, for many, not as affordable as high-street options at other times of the year - I love Veja and Chinti and Parker.
4. Ask yourself, do I actually need anything?! Mending and not spending is the most sustainable thing you can do when it comes to refreshing your wardrobe, and many second hand/vintage/pre-loved shops/websites also have deals going on, ones which cause no further impact to the environment.
5. Lastly, consider renting rather than buying (check out My Wardrobe HQ and Hurr) if looking for a new festive one/off look with no eco/buyer’s remorse the next day!
Go forth, and be mindful out there in the crazy, y’all…
