The rumours were true, Lana Del Rey IS the new face of H&M.
The H&M Autumn/Winter’12 campaign, photographed by Inez van Lamsweerde and Vinoodh Matadin, will feature the sultry songstress in her signature retro style, with her trademark black eyeliner and pale pout, wearing key pieces from the collection.
Donald Schneider, H&M's Creative Director revealed, "the mood is very LA noir… It’s inspired by our fall collection." An advert has also been filmed where Lana Del Rey sings
‘Blue Velvet,’ a 1950’s Bobby Vinton classic.
Also confirmed this week by H&M is its latest designer collaboration for autumn/winter 2012: French fashion house Maison Martin Margiela.
The statement released promised to “bring together the contrasting universes of the two houses in ways that will surprise all.”
Available from November 15th 2012.