Beyonce is the face of H&M swimwear this summer and HOW gorgeous does she look in this pre-released campaign shot?! Taken in the Bahamas by Inez van Lamsweerde andVinoodh Matadin, Queen Bey reclines on a sun lounger modelling pieces inspired by her individual style. The campaign will introduce the star as "Beyoncé as Mrs Carter in H&M."
"I've always liked H&M's focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements - fire, water, earth and wind," said Beyonce, "It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."
H&M's High Summer 2013 collection will be in stores from May.