To coincide with Joseph’s 40th anniversary this year, the brand is launching it’s highly anticipated multi-brand online store allowing their customers to order their chic ready-to-wear clothing, bags, shoes and accessories directly from the new sleek website. Joseph is one of the most respected and influential brands within British fashion and I have always relied on their impeccably stylish essentials which always seem to magically work with the rest of my haphazard, ecletcic wardrobe. This will ostensibly be Joseph’s largest store to date; a huge, sparkly, digital flagship allowing us all to access the season’s hottest trends at the mere click of a mouse... Uh oh, now this could be seeeeeeeeriously dangerous!
