We all know there is nothing better than receiving an unexpected gift, especially when said gift arrives in a distinctive pale yellow box with a black ribbon! It is with that exact warm, fuzzy feeling in mind, and that celebration of generosity, which lies behind Jo Malone’s ‘Just Because’ campaign.
Being thoughtful and spoiling a friend or loved one with some gorgeous Jo Malone treats completely out of the blue, for no particular reason, is a pretty darn lovely idea, and one we honoured recently over a lavish dinner at the Jo Malone Townhouse in Marylebone.
Amongst hundreds of cream and black balloons, a mountain of gift boxes and a multitude of glowing Jo Malone candles exuding heavenly scents, guests (including Portia Freeman and Laura Jackson, below), enjoyed overflowing glasses of champagne and a delicious dinner.
Not only were each of us totally spoilt with our very own ‘Just Because’ gift, all which were personalised with a unique reason for the kind gesture, but we were also able to have a go on the now famous Jo Malone pier-style Gift Grabber. I managed a record grab of three small pressies at one time, a triumph I obviously gracefully down played… WHATEVER, I WON BIG PEOPLE, BIG! HUUUUGE! I’M THE WINNNNNERRRRRR!! Errrrrrrm... Like I said, graceful.
Below: My Basil and Neroli 'Just Because' gift from Jo Malone, adorably citing ‘Just Because we think Willow would approve…” referencing my beloved niece! A much appreciated, random act of kindness on a random Tuesday... #JustBecause! Thank you Jo Malone xx
TLC Loves.... Jo Malone
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