World Wildlife Day 2019: #DoOneThingToday

Today is World Wildlife Day, time to reflect upon the amazing and beautiful creatures we share this planet with, and that we must unite together to protect. Global populations of mammals, reptiles, birds and amphibians having fallen by 60% in the last 50 years! If there was a 60% decline in the human population, it would be the equivalent of emptying North America, South America, Africa, Europe, China and Oceana... That is what our species has done - and within one generation!!

The challenges that our wildlife is facing are often large and complex, and it’s normal to feel personally powerless. However, small actions add up to a much larger solution – making the difference between a species surviving or disappearing forever... With that in mind, whether it’s donating to conservation projects and supporting those on the front line (I recommend Local Ocean Conservation, For Rangers, The David Sheldrick Wildlife Trust, WWF UK and Tusk), spending time learning more about how the everyday items you consume may be affecting the environment and it’s inhabitants, or be it volunteering or spreading awareness, try and #DoOneThingToday to make a difference and help wildlife conservation!

Wearing: Wyse London’s ‘Conservation Cashmere’ which saw 100% of its profits donated to The Aspinall Foundation’s #BackToTheWild conservation projects. Over the past few years the foundation has released 8 black rhino, 49 Javan langurs, 9 Javan gibbon, 11 European bison and over 60 western lowland gorillas back to their natural habitat, with many more releases to come this year.

The Watamu Turtle Pouch

This week I launched my second ‘Buy To Give’ collaboration, the limited-edition ‘Watamu Turtle Pouch,' (£25.00) with the wonderful British home wear designer Elizabeth Scarlett.

I am proud to say that 100% of the profit from our limited edition, intricately embroidered cotton pouches goes straight to Local Ocean Conservation, a non profit organisation based in my home village of Watamu, on the beautiful Kenyan coast.

Local Ocean Conservation are committed to the preservation of Watamu’s spectacular Marine Park and Reserve. With a focus on protecting critically endangered turtles, they use practical conservation, community involvement and development, education, research and campaigning to promote the sustainable use of Kenya's marine resources.

I have grown up in awe of the work that this project achieves, and have been lucky enough to help with many of Local Ocean's turtle releases, and I can tell you first hand, nothing brings more joy than watching these beautiful beings healthily return back into the wild.

Nearly all species of sea turtle are classified as endangered, slaughtered for their eggs, meat, skin and shells.  They also suffer from habitat destruction, plastic pollution, accidental capture in fishing nets, and having their nesting sites seriously affected by climate change (which is actually a real thing, Donald…!)

Being an avid fan of Elizabeth Scarlett, and sharing such mutual passions with the beautiful Lizzie herself (primarily, conservation and sustainability - oh, and a seeeeerious love of pineapples), I’m thrilled to be working together with her to raise some vital awareness and funds for Local Ocean Conservation.

Please Buy To Give this Christmas…  #TLCxES

The 'Watamu Turtle Pouch' can be purchased online at Elizabeth Scarlett.

All proceeds will go direct to Local Ocean Conservation.

Photographs of Elizabeth and TLC:  Ella Sadika