An Evening at Shinola, Soho

Having recently been introduced to Shinola (See 'HELLO THERE: Shinola') I was thrilled to be asked to host my own shopping evening with them, the last ‘hurrah’ at their Newburgh Street store before upgrading to a bigger venue around the corner on Foubert’s Place in Soho.  

The evening was a really fun opportunity for me to share the beautiful craftsmanship and brand ethos of Shinola, renowned for helping Detroit to get its groove back, with lots of my friends and followers. 

The city of Detroit, once blighted with unemployment and plummeting population after hitting bankruptcy a few years ago, is now enjoying regeneration and is home to the Shinola factory where their timeless, aesthetically ‘All American’, products are assembled.  

From 6-9pm the shop was buzzing with people hanging out, Christmas shopping, and perusing all the Detroit built products, including watches, artisanal bicycles and leather goods, with everyone leaving with their own embossed Shinola journal and a bottle of their famous Shinola Cola.

Above (Clockwise) L-R:  With Lauren Paton and Charlotte Cowen, Emma Watkins, and Miguel Arquero. 

I can’t tell you how many people over the last month have commented on my Shinola Medium Leather Shinola Shopper Tote handbag (RRP. £550.00) and new Shinola watch, The Gomelsky (RRP. £470.00), I’m a total convert and can’t wait to watch this brand evolve and see what styles 2016 has in store for us…

Hello There: Shinola

I was recently introduced to the brand Shinola over catfish gumbo and corn bread (my new favourite thing) at The Lockhart.  Whilst tucking into the most spoiling, hearty Southern fare (and a few too many Shinola Colas) I became enthralled at the history of the young, start-up, known as the brand that is making a difference.

In 2013, Tom Kartsotis (the entrepreneur behind Fossil watches), with ambitions to reinvigorate manufacturing in America, set up a factory in the economically depressed city of Detroit. 

Having suffered the largest municipal collapse in US history, America’s once famous ‘Motor City,’ was by the early 2000’s, $18.5 billion in debt, with a dwindling population, 78,000 rundown, abandoned buildings and a high rate of crime and unemployment

Starting with assembling a collection of quality, yet affordable, handcrafted and built to last watches, Shinola soon followed with a series of beautifully bound, luxury leather goods and accessories, and the most stylish range of bicycles.

 I am a huge fan of their 'throw-it-all-in' Medium Leather Shopper Tote Bags (above!) and their Double Wrap Leather Strap Watches.  Oh, and if anyone would like to get me my dream bicy-Kelly... See below!!

The brand hasn’t cured Detroit from all its financial devastation, but it has ambitiously brought a soothing level of hope and self-respect to the city.  With business currently booming, and 500 skilled employees, Shinola has flagship stores in Detroit, Minneapolis and New York, and as of quite recently, London’s very own, 13 Newburgh Street, W1. 

Above and Below:  There are plenty of watches and accessories for the fellas too... #ChristmasSorted.

I’m very excited to announce I shall be hosting an evening at Shinola next Tuesday, giving my friends and followers the opportunity to explore this brand further. The quality and beauty of this brand speaks for itself; It’s not flashy, it’s sturdy and soulful and if you are looking for a long-lasting, meaningful present this Christmas, I can help pick one out with you.  There will also be some Shinola treats awaiting, and complimentary in-store embossing available for any leather goods purchased. With a carefully edited selection from all of Shinola’s celebrated categories, I’m quite sure there will be something you find (for her, for him… or for you!) and I’d love to see you down there for a glass of wine and a 'chatter' (naturally!) 

RSVP: shinolarsvp@tcs-uk.net