As we tend to wear watches more frequently than any other accessory, investing in a time piece you really love feels pretty justifiable, given the eventual ‘cost per wear’ (a little formula not taught at school, but one I use far more regularly than the Pythagorean theorem…) and amidst an influx of smart watches and new technology flooding the market, I am even more appreciative of traditional, beautifully crafted and charismatic watches which can be passed down from generation to generation.
This summer I discovered Oris, the luxury Swiss watch brand renowned for their distinctive, 100% mechanical designs. Founded in Holstein, Switzerland, in 1904, the independent company launched a standalone concept store on London’s fashionable South Molton Street, which gives British customers a chance to explore the brand, its rich watchmaking heritage and ultimately to ‘Go Your Own Way,’ by finding your perfect watch.