Have you downloaded Instagram yet? Snap a photo, or upload an existing one from your phone’s gallery, enhance it with eleven possible effects and instantly share it on Instagram and any other of your social networks. You can also follow your friends or other creative people from around the world and ‘like’ or comment on their pictures.

Easy. Peasy.

Along with 15 million other users, this free App is fast becoming my new obsession.

Amongst others, I'm enjoying following the boutiques Colette and Diani, drummer Tennessee Thomas, DJ/Presenter Izzy Lawrence and my favourite style bloggers Emily Schuman (Cupcakes and Cashmere) and Alix Blancourt (Cherry Blossom Girl.)

Above: Follow my Instagram at thelondonchatter