Yesterday morning, over cappuccinos and mini granola berry pots at Soho House, I heard how this Autumn Vodafone UK and acclaimed fashion designer Mary Katrantzou, famous for her graphic print dresses, will enter into an exclusive two-season partnership. This collaboration will see Vodafone UK supporting Mary’s shows in London Fashion Week and the designer devising a fashionable and innovative way to use Vodafone technology.

Vodafone UK have long championed British fashion, teaming up in the past with other well renowned designers, Christopher Kane and Richard Nicoll (the results of which saw a fleet of London cabs decorated in Kane’s Galaxy print, with mobile phone charging capabilities for it’s passengers, and Nicholl’s unforgettable white leather handbag with in-built phone charger!)

Danielle Crook, Vodafone’s UK Director of Brand Marketing, also assured me that they will once again at this year’s LFW be providing the life saving mobile phone re-charging units on the front row at the BFC space and pop-up re-charging points at Somerset House – Phew!

(Above L-R: Mary Katrantzou, Danielle Crook and Chairman of the BFC, Caroline Rush)

The lovely Mary Katrantzou, who I had the real pleasure of meeting (left), spoke enthusiastically about the upcoming collaboration, “I am excited to be working with Vodafone, as a brand they have really cemented their credibility and support within the fashion industry over the past few seasons. Their innovation elements really appeal to me and it felt a natural fit to join forces. I'm really looking forward to be able to widen the fashion net to their customers and bring them to the front line of fashion week.”

Danielle Crook, whilst wearing a head turning Mary Katrantzou dress, said, “Mary's bold graphics and iconic designs have attracted a cult following from every part of the fashion world and we are thrilled to be working with her.” The partnership launches next month and will run across the spring/summer 2013 and autumn/winter 2013-14 shows.

If you are a Vodafone UK customer you can register for Vodafone VIP online here for the opportunity to meet Mary Katrantzou and watch her catwalk show during LFW. If you are NOT a Vodafone UK customer... There's never been a better reason to become one!

Last week the British Fashion Council announced that Alexa Chung had been awarded the position of BFC Young Style Ambassador.

Model, style-writer, presenter, designer and muse, Alexa’s new postion will be to promote British fashion design talent to a global market, joining the already appointed Laura Bailey (the Cultural Ambassador) and Poppy Delevigne (the Young Ambassador.)

Caroline Rush, CEO of the British Fashion Council said, "we’re delighted to announce this role for Alexa. She is hugely influential in both the fashion industry and to the wider public, who have voted her as winner of the British Style Award at the British Fashion Awards for two years running."

Alexa commented, “I adore fashion and am proud that it's now officially my job to champion those London designers both new and established that inspire me so much.'”

I have always adored Alexa Chung's eclectic style (sometimes tom boy, sometimes dolly – always cool) and I can think of no one better suited and booted for this role.

Below are some of the stunning pictures from Alexa’s recent Elle Magazine cover shoot, photographed by Thomas Schenk, and an all-access, behind-the-scenes video from the day, courtesy of Elle TV.

The Dolce and Gabanna baby blue perspex shoes she wore on the cover are to.die.for. Wannem.

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