Last month I hosted a blogger’s breakfast at Bronte to launch The Tembo Collection (which I wrote about in detail HERE), my seven piece, Masai bead inspired bracelet collaboration with Auree Jewellery.
100% of all profits from the sales of these bracelets will go to For Rangers, a campaign in conjunction with Tusk, which directly helps the brave heroes on the front line of conservation in Africa, who risk their lives daily to protect elephants and other endangered wildlife from extinction.
Above: With Will Carmichael, one of the founders of Auree Jewellery, outside Bronte on the Strand.
I knew the quickest and most effective way to to spread the good word far and wide, was to gather a group of my most talented digital buddies, and over a breakfast feast of pancakes and avocado on toast (natch), ask them for their help in raising some vital awareness. Niomi Smart, Liv Purvis, Peony Lim, Emma Bates, Sarah Mikaela and Juliet Angus were amongst the 22 gorgeous ladies who arrived at Bronte, bright-eyed and bushy-tailed, and ready to learn more about the collaboration and its goal.
I knew, having previously visited Bronte for a breakfast meeting earlier in the year and fan-girled over the pretty pink Tom Dixon designed breakfast bar and copper light fixtures, that it was the exact place I wished to have the #TLCxAuree breakfast, and the team there could not have been more accommodating.
The tables were adorned with gorgeous wild flowers arranged by Maua London, and each guest had a personalised engraved bracelet waiting at their place, each with a calligraphy label by Sophia Vaughn.
After speaking to everyone about the campaign, and why it one so close to my heart, I showed everyone a short video (below) that I knew would speak volumes louder than I could ever convey.
“The statistics are unbearable, over a thousand rangers have been killed in the line of duty since 2003. By joining forces with Auree Jewellery and The London Chatter we hope to make a difference, raising funds to ensure that rangers are enabled with good-quality equipment, training and general welfare, including support for the families of rangers killed or injured in the line of duty. These are the men that are risking their lives to save Africa’s iconic species – it is dangerous, tough and thankless work and we must do all we can to help them.” Sam Taylor, Founder of For Rangers.
By buying these bracelets (£50.00 - £140.00) you will directly be helping to protect elephants across Africa… Now THAT is some guilt free shopping, people!
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Photography: Ella Sadika