The Tembo Collection Launch at Bronte

Last month I hosted a blogger’s breakfast at Bronte to launch The Tembo Collection (which I wrote about in detail HERE), my seven piece, Masai bead inspired bracelet collaboration with Auree Jewellery.

100% of all profits from the sales of these bracelets will go to For Rangers, a campaign in conjunction with Tusk, which directly helps the brave heroes on the front line of conservation in Africa, who risk their lives daily to protect elephants and other endangered wildlife from extinction.

Above:  With Will Carmichael, one of the founders of Auree Jewellery, outside Bronte on the Strand.

I knew the quickest and most effective way to to spread the good word far and wide, was to gather a group of my most talented digital buddies, and over a breakfast feast of pancakes and avocado on toast (natch), ask them for their help in raising some vital awareness.  Niomi Smart, Liv Purvis, Peony Lim, Emma Bates, Sarah Mikaela and Juliet Angus were amongst the 22 gorgeous ladies who arrived at Bronte, bright-eyed and bushy-tailed, and ready to learn more about the collaboration and its goal. 

I knew, having previously visited Bronte for a breakfast meeting earlier in the year and fan-girled over the pretty pink Tom Dixon designed breakfast bar and copper light fixtures, that it was the exact place I wished to have the #TLCxAuree breakfast, and the team there could not have been more accommodating.

The tables were adorned with gorgeous wild flowers arranged by Maua London, and each guest had a personalised engraved bracelet waiting at their place, each with a calligraphy label by Sophia Vaughn. 

After speaking to everyone about the campaign, and why it one so close to my heart, I showed everyone a short video (below) that I knew would speak volumes louder than I could ever convey. 

“The statistics are unbearable, over a thousand rangers have been killed in the line of duty since 2003. By joining forces with Auree Jewellery and The London Chatter we hope to make a difference, raising funds to ensure that rangers are enabled with good-quality equipment, training and general welfare, including support for the families of rangers killed or injured in the line of duty. These are the men that are risking their lives to save Africa’s iconic species – it is dangerous, tough and thankless work and we must do all we can to help them.”  Sam Taylor, Founder of For Rangers.

By buying these bracelets (£50.00 - £140.00) you will directly be helping to protect elephants across Africa… Now THAT is some guilt free shopping, people! 

www.aureejewellery.com

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Photography:  Ella Sadika

TLCxAuree: The Tembo Collection

After one crazy week I FINALLY have time to share on TLC what I’ve been up to for the last few months… I have collaborated with Auree Jewellery to design The Tembo Collection.  Influenced by my Kenyan roots, the seven Masai bead inspired bracelets (£50.00-£140.00) will hopefully raise both awareness and funds for the rangers on the front line of the battle to save Africa's elephants, a cause very close to my heart.

I'm hugely proud to say that 100% of all the profits from this collection will be donated to For Rangers, a campaign in conjunction with Tusk.  By buying and wearing the Satao, Pembe and Shina bracelets, you will directly be helping the fight against elephant poaching, and the extinction of this iconic animal. 

Above:  With Amelia Carmichael, Founder of Auree Jewellery

Elephants are so special.  Having been raised in Kenya (where my grandparents moved to in the 1920’s) I’ve been beyond lucky to have spent so much time amongst them, witnessing their beauty in the wild from an early age (when I insisted it was Kelly the Elephant, not Nellie…) Elephants share the same emotions and cognitive behaviour as humans and are capable of deep grief for their lost ones - you can see this most heart-breakingly in the trauma a baby experiences after losing its mother. They feel joy, empathy and are widely praised for their intelligence and memory.

Not only do communities around Africa depend on elephants for an income through sustainable tourism, as keystone species, the whole African ecosystem depends on their survival.  From uprooting trees to feed (clearing canopies in their wake and leaving grass to thrive for plain game - zebra, wildebeest, etc - to feed on, which in turn attracts predators), from their footprints providing water bowls for smaller animals and dispersing plant seeds far and wide through their dung, Africa and all it’s inhabitants, NEED their elephants.

When I was born in the 1980’s there was around one million elephant across Africa… Now there are only 350,000. This estimate, one far less than expected is from the Great Elephant Census completed a few months ago, showed that poachers are killing elephants at a far quicker pace than they are able to reproduce - and they're not just killing them by the way, they're brutally bloody butchering them. That’s 30,000 elephant slaughtered a year... That’s 90 a day… That’s 1 every 15 minutes.  At this rate, there will be no elephants left in the African wild by 2025.

This is a war.  There are many ways it is currently being fought, and one of them, and arguably the most important yet thankless one, is by the men on the ground, risking their lives every day to protect Africa’s most endangered wildlife. 

It takes a unique type of individual to perform the tasks expected of a ranger in what are often extreme conditions and over 1000 rangers have been killed in the line of duty since 2003.  

For Rangers aim to raise funds to ensure they are highly trained, fully equipped, well paid, incentivized and utterly respected. 

For Rangers was started by friends of mine in Kenya, a campaign in conjunction with Tusk. They are a dedicated group of individuals, with no overheads or running costs, who raise money for the welfare of rangers on the frontline of this battle to save elephants by undertaking insane feats to help raise money to support them; Last year, a group completed The Marathon de Sables across the Sahara Desert and this year, some took on ‘The Beyond The Ultimate’ Jungle Run in Peru.  Amidst other challenges, over $120,000 has been raised to date. Being more one for accessorising than exercising, I’ve made bracelets...!

I really wanted to create unfussy yet elegant, wear all day and through the night, stackable, bracelets, and in the tradition of Auree Jewellery, ones you can wear at the fanciest of parties, but also on the dustiest of travels. Both Amelia and I agreed to donate 100% of all profits from this collaboration to the campaign, which is unusual, but given the cause, we felt it was pretty damn vital.

By buying and wearing a Tembo bracelet you don’t only get to own a beautiful, tactile piece of jewellery, you are helping the fight against Elephant poaching. Guilt-free shopping!

Above:  The beautiful Satao (£140.00) is a solid 9ct three Gold bracelet named after one of Kenya’s largest and most famous elephants, killed by poachers in 2014. The polished reverse of the textured disc can be engraved with an initial, name or date to make it unique to you. 

 

Above:  The Shina, Swahili for Trunk, features an 18ct rose gold (£60.00), an 18ct gold (£55.00) or sterling silver (£50.00) vermeil textured polo-shaped disc, inspired by traditional Maasai bead jewellery, in addition to a little charm tusk at the clasp as a reminder of the important cause.

Above:  The Pembe, Swahili for Tusk, features an 18ct rose gold (£60.00), an 18ct gold (£55.00) or sterling silver (£50.00) vermeil textured solid disc, which is able to be engraved on the reverse polished side. 

Photography: Eva K. Salvi 

Hair:  Clo and Flo

Make Up: Charlotte Cowen

Penelope Chilvers for Tusk Trust

I have for a long time been a fan of Penelope Chilvers and with spending much of my year exploring Kenya's beautiful Samburu, I have lived in her fun and fashionable, yet safari friendly footwear.  I am therefore, in definite need of this safari-inspired rucksack in my life/on my back! In celebration of Tusk's 25th anniversary, Penelope is donating 20% of each of the canvas rucksack sales to helping the organisation raise awareness for wildlife and conservation across Africa. The adorable embroidered badges featured on the bag were designed by children from the Coaching 4 Conservation program in Botswana.  

Tusk Rucksack (RRP. £249.00)

The London Chatter's Charity Gift Guide for MyGoodness.com and Elephant Conservation

I have never kept either my love of elephants or my frustrations over their rapid demise a secret.  Alongside hundreds of other ele-lovers I recently protested outside The Houses of Parliament (left, see HERE) urging the government to take action to end the illegal trade in ivory.  At the current rate of poaching African Elephants could face extinction in the wild by 2025!!  I was therefore, thrilled to be asked by MyGoodness.com to curate a Christmas gift list in aid of Elephant Conservation. 

MyGoodness.com is a fashion and lifestyle website with a ‘Buy to Give’ mentality, allowing you to and give back to great causes and charities with every purchase made online.  Each of my chosen gifts will trigger a donation to these three brilliant elephant conservation organizations; The David Sheldrick Wildlife Trust, Tusk Trust and Elephant Family so why not surprise your loved ones this Christmas with stylish gifts that make a positive impact on elephant welfare? Now that WOULD be a Happy Christmas! 

Right: Visiting the elephant orphans at the David Sheldrick Wildlife Trustin Nairobi, close to where I was brought up, when I was little and also more recently.