Anna Dello Russo's 'Fashion Shower'

Self-proclaimed 'guardian of fashion'  Anna Dello Russo, the Japanese Vogue fashion director renown for her creative style, has released a bonkers music video to promote her upcoming accessories range for H&M (that I wrote about here.)  In this music video, whilst adorned in her H&M accessories and a skin-tight PVC mini dress, Anna Dello Russo advises her more than captive audience to take a ‘Fashion Shower,’ whilst chanting her golden rules of style.  Juuuust incase you get mildly distracted by the video itself, Anna's fashion rules (which must obviously be read in an elaborate Italian accent) are as follows;

1: Fashion is a declaration of your own freedom.
2: Between style and fashion? Absolutely fashion.
3: Fashion is always uncomfortable; if you feel comfortable you never get the look.
4: Fabulous at every age.
5: Wearing night clothes in the daytime is unexpected.
6: Somebody wearing your same outfit? Wonderful, you did the right choice.
7: You must wear outfit once.
8: Wear coat as a dress.
9: It doesn't matter the size of your body, fashion flatter everything.
10: Fashion jewels personalise your style.

"Accessories are like vitamins to fashion — as such, you should use them liberally."

The Anna Dello Russo for H&M accessories collection arrives in-store on October 4 2012

Maximalism: Anna Dello Russo

Fashion icon/addict Anna Dello Russo, Editor and creative consultant for Vogue Japan and frequent FROW showstopper, has designed a unique collection of accessories for H&M.

Known for her extensive couture wardrobe and wildly elaborate style, ADR's unashamedly maximalist accessories range will include jewellery, clutch bags, sunglasses and of course, shoes (she has over 4000 pairs...) of accessories for H&M.

ADR reveals, "I wanted to create precious accessories that are impossible to find; pieces everybody can have fun, turning an ordinary day into a fantastic fashion day."
 
Available in selected H&M stores from October 4th 2012.

I call myself “the vestal of fashion” because for me fashion is a muse and you must seduce her. How? You have to feed the creative fire, so it doesn’t vanish."

"Wear lots of jewellery... the sound of jewellery banishes 
bad thoughts and bad ghosts."

"Some people take drugs... I take collections!"

blog_93370_1557739_1336084955.jpg

"I don't want to be cool - I want to be fashion!"

“I don’t have this routine life. I don’t go into the office; I’m travelling around the world. I’m lucky. But I never liked easy clothes in my life. My mother said, ‘You want a pair of jeans?’ and I said, ‘No, mother, I want a couture dress!’”