Anna Dello Russo's 'Fashion Shower'

Self-proclaimed 'guardian of fashion'  Anna Dello Russo, the Japanese Vogue fashion director renown for her creative style, has released a bonkers music video to promote her upcoming accessories range for H&M (that I wrote about here.)  In this music video, whilst adorned in her H&M accessories and a skin-tight PVC mini dress, Anna Dello Russo advises her more than captive audience to take a ‘Fashion Shower,’ whilst chanting her golden rules of style.  Juuuust incase you get mildly distracted by the video itself, Anna's fashion rules (which must obviously be read in an elaborate Italian accent) are as follows;

1: Fashion is a declaration of your own freedom.
2: Between style and fashion? Absolutely fashion.
3: Fashion is always uncomfortable; if you feel comfortable you never get the look.
4: Fabulous at every age.
5: Wearing night clothes in the daytime is unexpected.
6: Somebody wearing your same outfit? Wonderful, you did the right choice.
7: You must wear outfit once.
8: Wear coat as a dress.
9: It doesn't matter the size of your body, fashion flatter everything.
10: Fashion jewels personalise your style.

"Accessories are like vitamins to fashion — as such, you should use them liberally."

The Anna Dello Russo for H&M accessories collection arrives in-store on October 4 2012. 

David Beckham's H&M Statues

This morning commuters posed for photographs outside the H&M Regent Street store next to two glistening,10-foot high statues of David Beckham in his underwear. The marvelous, metallic effigies of Golden Silver Balls himself are in celebration of the footballer’s second bodywear collection with the Swedish high street brand. A further seven statues will be unveiled at mystery locations across the U.K soon.  I would like one of these locations to be my balcony please.

Below:  The new range has also been captured by photographer Alasdair McLellan in a series of black and white photographs… Which I also thought I'd share.  I'm really thoughtful like that. Happy Bank Holiday Weekend!

David Beckham Bodywear for H&M available here. 

David Beckham Lights Up The White Cliffs Of Dover

How much better is this than a ‘WELCOME’ sign?!

Last night these three images of David Beckham from his H&M bodywear campaign were emblazoned upon the White Cliffs of Dover, welcoming the hoards of tourists flying into Great Britain to watch the Olympics.  An H&M spokesperson said, "we are always looking for new ways to surprise our customers and saw this as a unique and fun opportunity.”

Alas, the stunt was a one-off treat…. A decision I feel the UK Tourist Board may wish to reconsider.

David Beckham for H&M available here.

Maximalism: Anna Dello Russo

Fashion icon/addict Anna Dello Russo, Editor and creative consultant for Vogue Japan and frequent FROW showstopper, has designed a unique collection of accessories for H&M.

Known for her extensive couture wardrobe and wildly elaborate style, ADR's unashamedly maximalist accessories range will include jewellery, clutch bags, sunglasses and of course, shoes (she has over 4000 pairs...) of accessories for H&M.

ADR reveals, "I wanted to create precious accessories that are impossible to find; pieces everybody can have fun, turning an ordinary day into a fantastic fashion day."
 
Available in selected H&M stores from October 4th 2012.

I call myself “the vestal of fashion” because for me fashion is a muse and you must seduce her. How? You have to feed the creative fire, so it doesn’t vanish."

"Wear lots of jewellery... the sound of jewellery banishes 
bad thoughts and bad ghosts."

"Some people take drugs... I take collections!"

"I don't want to be cool - I want to be fashion!"

“I don’t have this routine life. I don’t go into the office; I’m travelling around the world. I’m lucky. But I never liked easy clothes in my life. My mother said, ‘You want a pair of jeans?’ and I said, ‘No, mother, I want a couture dress!’”

www.annadellorusso.com

Wear It Like Beckham

Footballer and fashion-he-ster, David Beckham has unveiled his debut H&M collection of bodywear for men. The range, which also includes t’shirts, pyjamas and… long johns, will be available from February 2nd nationwide.

"Working with a team has always been a key part of my life and I found that to be the same when developing this range. I always want to challenge myself and this was such a rewarding experience for me. I'm very happy with the end result and I hope H&M's male customers will be as excited as I am."

I’m sorry David, did you say something...?!

Debit Buy - Hennes Dress

I have been asked a few times where the dress I wore to Martha Freud's 'Mixed Messages' Exhibition last week was from... I recently bought this summery, pleated dress with mesh at the top from H&M.

Although available in black (a more obvious choice as we enter Autumn/Winter) I wore this cream version with navy tights and Steve Madden pixi boots - an easy transitional look between seasons (a.k.a - desperately clinging onto the summer!)

RRP. £19.99