David Beckham's H&M advert directed by Guy Ritchie

H&M are so thoughtful.  Just when you feel unable to cope with being back at work, the dreadful weather and January life in general (yesterday was 'Blue Monday!')  they present us with a fresh new dose of pictures featuring Becks in his undies to cheer us up.  'Lock, Stock and Two Smoking Barrels' director Guy Ritchie has filmed footage of a scantily clad Becks and his pecks in Beverley Hills for the latest H&M advert due out on February 6th. 

"David makes the perfect leading man," said Ritchie. "For me this felt more than a campaign - it was like directing a short film."   The humorous commercials will debut all the collection's new colours, including red and blue, added to Beckham's Bodywear range just in time for Valentine's Day.  David Beckham commented, “working with Guy has been a fantastic experience. I hope everyone has as much fun watching the film as I had making it…”  Probably a whooooooole lot more David.  That’s an (unw)rap! 

David Beckham's H&M Statues

This morning commuters posed for photographs outside the H&M Regent Street store next to two glistening,10-foot high statues of David Beckham in his underwear. The marvelous, metallic effigies of Golden Silver Balls himself are in celebration of the footballer’s second bodywear collection with the Swedish high street brand. A further seven statues will be unveiled at mystery locations across the U.K soon.  I would like one of these locations to be my balcony please.

Below:  The new range has also been captured by photographer Alasdair McLellan in a series of black and white photographs… Which I also thought I'd share.  I'm really thoughtful like that. Happy Bank Holiday Weekend!

David Beckham Bodywear for H&M available here. 

David Beckham Lights Up The White Cliffs Of Dover

How much better is this than a ‘WELCOME’ sign?!

Last night these three images of David Beckham from his H&M bodywear campaign were emblazoned upon the White Cliffs of Dover, welcoming the hoards of tourists flying into Great Britain to watch the Olympics.  An H&M spokesperson said, "we are always looking for new ways to surprise our customers and saw this as a unique and fun opportunity.”

Alas, the stunt was a one-off treat…. A decision I feel the UK Tourist Board may wish to reconsider.

David Beckham for H&M available here.